The Baer Paw journal
Ideas with a little more bite.
Field notes and clear-eyed thinking on marketing that helps growing businesses move forward.
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How to Tell If Your Marketing Is Actually Working Views are interesting. Qualified calls, inquiries, and booked work tell you whether the effort is helping. Read story → -
What to Post When “We’re Open” Is Getting Old Five repeatable content ideas for a local business that does not have a full-time content team. Read story → -
Your Real Work Is Your Best Content Library You may already have your next month of website and social content in your camera roll. Read story → -
Small Ad Budget? Start With the Goal. Before spending on social ads, decide whether you want a call, a lead, a visit, or awareness. The answer changes the campaign. Read story → -
A Better Way to Ask for Customer Reviews The best review request is timely, simple, and pressure-free. Here is how to ask without making it weird. Read story → -
Local SEO Without the Magic Tricks Google describes local results in three plain words: relevance, distance, and prominence. Here is what a small business can actually do with that. Read story → -
Why Small Local Businesses Matter More Than You Think The local shop, crew, and maker are not a side story. Small businesses are a major part of the American economy—and the everyday fabric of our communities. Read story → -
Standing Out Is Not the Same as Shouting Louder The most memorable brand is often the one that makes its difference easy to understand and easy to believe. Read story → -
The Business Card Is Small. The First Impression Isn’t. A strong card does one job beautifully: it makes the next conversation easy to start. Read story → -
A Good Website Answers Five Questions Before It Looks Fancy Your website does not need a magic trick. It needs to tell the right person what you do, where you work, why to trust you, and what to do next. Read story →